This is the time to dig deep into your market, your competition and your current brand performance. I will provide a short questionnaire that asks pertinent questions, unlocking further insight for us to build on. We will develop mood boards, ideal customer profiles and finalise your brand personality. All this research will inform and guide the design direction.
Any designer or agency will tell you this is their favourite part of the journey. This is where we let our creative juices flow. There are no wrong answers, just freedom to explore freely within the parameters of the brief. Once development is complete, we will present our direction with no more than 3 logo options, from which you will select your preferred design for final refinement.
Everything comes to fruition at this stage, as your new logo is refined and brought to life. High-quality mock-ups are used to demonstrate your brand's visual identity in action, interacting with its environment. There will be no need to imagine how it will work, as we'll show you all possible implementations across digital and analogue touchpoints. Judging from past projects, this is when the whole process finally makes sense to you and hopefully vindicates your trust in the process.
Now that we have a successful project that we are all happy with, we will deliver all your brand assets, from logos in multiple formats to typography and colour palettes. A comprehensive brand guidelines PDF will consolidate your brand and visual identity into a single document, for you and your brand custodians to refer to and ensure consistency whenever your brand is implemented.
